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A vertical stack of three evenly spaced horizontal lines. Go to the search page. Brandon Wade and his wife, Tanya. Brandon Wade has built a controversial online dating empire based around the concept that it’s perfectly OK for people — men, mostly — to pay women for dates and relationships. He’s also a master of PR and word-of-mouth marketing. It’s not prostitution, he insists. Rather, it’s an honest approach to dating that takes into account the shallow truth about both men and women: That, initially, men judge by looks and women by wallets.
Wade is a former software engineer who moved to New York to work as a consultant at Booz Allen. Wade’s account is in text below each image, in his own words. At MIT in the 1990s, “I was very much a nerd. In the very beginning I was a very lonely, shy and perhaps socially inept child who grew up being really lonely. I was very much a nerd.
My mother saw me in a great deal of pain, so she told me to focus on my goal: To study very hard, because if I was successful later on in life and I had the financial means, and I could be generous, then dating would be easier for me. I got accepted to MIT. Eventually I graduated with that degree as well as an MBA from the Sloan school of management. That was in 1993, the MBA was in 1995. I got my very first kiss when I turned 21 at MIT.
Beyond that first kiss it was horrific. I joined dating web sites and I even joined a dating agency, one of those old-fashioned ones with a video camera. I would watch other people’s videos and decide if I would like to date them. The problem was I was super-nerdy.
I was wearing those Harry Potter glasses, just being a nerd. I hadn’t really paid much attention to the way I looked. My pants were overly baggy. I was obviously still suffering from my inability to pick women up. I decided to launch Seeking Arrangement. So I decided to launch Seeking Arrangement, where men can be generous and women can be pampered.
On most dating sites there is in fact more men than women. Wade’s site created “100,000 Sugar Daddies. These men are willing to finance the women they date. How many users do you have? Approximately 7 percent of users are homosexuals, so the website is agnostic. And a tiny percentage are Sugar Mommies, but those are not easy to come by. There are perhaps 20,000 Sugar Mommy accounts.
Not many of those are real, they’re not active accounts. I think people out of curiosity sign up just to check it out. A newer site, Seeking Millionaire, is for singles only. We had quite a few users reaching out to us saying, “The last thing I want is to be hit on by a married guy.
It has roughly 600,000 users, split approximately the same way, men to women. It’s half the size of Seeking Arrangement. Since leaving MIT, Wade has paid a bit more attention to his personal style. On Seeking Arrangement, 40 percent are married men.