Please forward this error screen to social media chat. A comprehensive guide to terms you may encounter in social media. The social media landscape is fast changing and filled with strange terms to the uninitiated. Here’s a quick guide to some of the terms you may encounter.
Here’s a quick guide to some of the terms you may encounter. Please add other terms in the Comments below and we’ll incorporate them and credit you. API might allow you to display photos from the site on your blog. APIs, it means that developers can build applications that build new functionality on top of the underlying service. Apps run the gamut from Web browsers and games to specialized programs like digital recorders, online chat or music players. Astroturfing is a fake grassroots campaign that seeks to create the impression of legitimate buzz or interest in a product, service or idea.
Often this movement is motivated by a payment or gift to the writer of a post or comment or may be written under a pseudonym. What is a B corporation? A B corporation is a designation for a socially responsible company that takes not just profits into account but also employees, communities and the environment. A blog is an online journal that’s updated on a regular basis with entries that appear in reverse chronological order. Blogs can be about any subject.
They typically contain comments by other readers, links to other sites and permalinks. An online campaign is a set of coordinated marketing messages, delivered at intervals, with a specific goal, such as raising funds for a cause or candidate or increasing sales of a product. Cause marketing is a business relationship in which a for-profit and a nonprofit form a partnership that results in increased business for the for-profit and a financial return for the nonprofit. Civic media is any form of communication that strengthens the social bonds within a community or creates a strong sense of civic engagement among its residents. A play on the word copyright, copyleft is the practice of using copyright law to remove restrictions on distributing copies and modified versions of a work for others and requiring that the same freedoms be preserved in modified versions.
Creative Commons is a not-for-profit organization and licensing system that offers creators the ability to fine-tune their copyright, spelling out the ways in which others may use their works. Crowdfunding refers to the act of soliciting donations or investments from online users outside your organization who collectively raise money to support a cause or to underwrite a project. Crowdsourcing refers to the act of soliciting content, ideas or skills from online users outside your organization who collectively help you solve a problem. CSR is short for corporate social responsibility, a concept whereby businesses and organizations perform a social good or take responsibility for the impact of their activities.