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748 0 0 0 2. 624 0 0 0 1. 47 0 0 0 13 6. 5 0 1 0 6. A couple pose next to marriage certificates on November 11, 2011 in Anyang, Henan Province of China. Beijing last year, she noticed that many of her clients had set the exact same day to quit bachelor-dom.

That deadline fell on November 11, or 1-1-1-1, China’s National Singles’ Day. This is the last day I’m going to be single. It wasn’t always that way. As the lore goes, students at Nanjing University started Singles’ Day in 1993 as a way to celebrate being single, largely by buying themselves presents. There was no going on dates to turn into a relationship. You see someone if you can marry them or you never see them again.

Western culture, in films and television. Once the concept was commonly accepted, it grew in significance. It means you’re needing something. And China is creating this demand for people to get married. While this pressure is placed on men and women, in Xu’s experience men are the hungriest. This could be, in part, due to the country’s increasing gender gap. 30 million more adult men than women by 2020.

But just as Valentine’s Day was embraced by Hallmark and other corporations in the U. China’s anti-Valentine’s Day was quickly co-opted by Chinese e-commerce giant Alibaba, which latched onto the event in 2009 and turned it into a day of massive online sales. 5 times more than Cyber Monday in the United States. Obviously retail therapy knows no geographic bounds. Instead, they’re using those sales to help make this Singles’ Day their last. A lot of people use this day to find the loves of their lives. If you play your cards right, you only need to make that purchase once.

While American culture might be partially responsible for Singles’ Day, some companies are now attempting to bring the Chinese holiday to America. Starting from this year, future Singles Days will definitely not just be for consumers in a particular region, Singles Day will be for the whole world. Chinese-American e-commerce site, is using this year to expose the holiday to its American audience. It explained the holiday to its merchants — which include companies ranging from Panasonic to Clinique — which readily agreed to Singles’ Day promotions. More than 50 exclusive deals will be on the site Tuesday.

Dealmoon CEO Jennifer Wang tells Time. We are hoping to expand it to an American audience. A deal is a deal. TIME may receive compensation for some links to products and services on this website. Offers may be subject to change without notice. Buy CD Singles at Matt’s CD Singles, The CD Single specialists.

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