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More loosely, an author may review current events, trends, or items in the news. A compilation of reviews may itself be called a review. A user review refers to a review written by a user or consumer for a product or a service based on her experience as a user of the reviewed product. Usually, consumer reviews are in the form of several lines of texts accompanied by a numerical rating. This text is meant to aid in shopping decision of a prospective buyer.

A consumer review of a product usually comments on how well the product measures up to expectations based on the specifications provided by the manufacturer or seller. It talks about performance, reliability, quality defects, if any, and value for money. Consumer review, also called ‘word of mouth’ and ‘user generated content’ differs from ‘marketer generated content’ in its evaluation from consumer or user point of view. Often it includes comparative evaluations against competing products. Observations are factual as well as subjective in nature.

Consumer review of sellers usually comment on service experienced, and dependability or trustworthiness of the seller. Usually, it comments on factors such as timeliness of delivery, packaging, and correctness of delivered items, shipping charges, return services against promises made, and so on. An example of this is Amazon Vine. This program is invite-only and is designed to generate reviews for product vendors that Amazon works with. One type of user review can be in the physical world, such as a video reviewing a product or software. It is often carried out in periodicals, as school work, or online.

Its length may vary from a single paragraph to a substantial . Such a review often contains evaluations of the book on the basis of personal taste. At the other end of the spectrum, some book reviews resemble simple plot summaries. Reviews of non-fiction works intended for instructional or informational purposes may focus more directly on concerns such as practical usefulness and reader-friendliness.