The company is privately held. Large investors include Sequoia Capital and Technology Cross Ventures. Harmony’s original logo, used until August 20, 2017. Is eharmony a christian site, a seminar company, in 1995.
Harmony was launched in 2000, making it the first algorithm-based dating site. Between 2000 and 2010, about 33 million members used the service. Harmony has been profitable since 2004. 12, new memberships, retention rates and time spent on the site decreased. In July 2012, Neil Clark Warren came out of retirement to become chief executive officer. Sequoia Capital and Technology Crossover Ventures. Warren left the company again in July 2016.
By 2017, the questionnaire consisted of 150 questions, down from 450 questions. Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills. The software technology also evaluates users’ behavioral data such as average time spent on the site. Buckwalter says that the compatibility system rests a lot on commonality, for their belief is that “Opposites attract, then they attack. They will be able to see the matches who score at an advanced level of compatibility and also why.
Warren said that he had done extensive research on heterosexual marriage but did not know enough about homosexual relationships to do same-sex match-making, which he said “calls for some very careful thinking. We don’t really want to participate in something that’s illegal. We don’t want to make enemies out of them. But at the same time, I take a real strong stand against same-sex marriage, anywhere that I can comment on it. Harmony launched a partner website called Compatible Partners providing match-making “for men and women looking for a serious same-sex relationship”. Harmony, said that even though the company believed the complaint was “an unfair characterization of our business”, it chose to settle because of the unpredictable nature of litigation.
As of 2013, about 200,000 people had registered with Compatible Partners. Harmony, Compatible Partners attracts high-quality customers. According to Garcia, “Because of the price tag and the emphasis on long-term relationships Compatible Partners’ users are seen as quite desirable. A member’s list of matches does not indicate which members are paying or non-paying, so users may not be able to communicate with all of their matches.