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1 0 0 0 0zM16. 5 0 10 0s10 4. A vertical stack of three evenly spaced horizontal lines. Go to the search page. They’ll also be able to track their order once placed. The move will continue Domino’s strong digital ordering initiative.

Domino’s already emphasizes easy ordering. The pizza chain now allows customers to order from at least 15 platforms, including Amazon Echo, Ford Sync, Samsung TV, Apple Watch, and via emoji. Adding a chatbot expands that opportunity because it allows customers to place an order without leaving an app that they already spend considerable time in, which removes friction. This is especially true in light of Facebook’s recent announcement that native payments will come to Messenger, which could eliminate the need for users to make a profile in a separate app or website. This could further boost digital ordering’s contribution to Domino’s sales. 7 billion annually in global digital sales. In the US alone, more than half of sales have come from digital channels.