Dating apps
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Whitney Wolfe’s Bumble: Could It Be The Dating apps Tinder? 813 0 0 1 . 696 0 0 0 1. 415 0 0 0 1.

748 0 0 0 2. 624 0 0 0 1. 47 0 0 0 13 6. 5 0 1 0 6. Wouldn’t it be nice, she continues, if there were a bubble over his head listing his job and his education? And wouldn’t it be nice if there was no way he would think you were desperate or weird if you did? In essence, the app is an attempt to answer her train of questions above.

It works just like other dating apps—users see pictures of other users, swipe right if they like what they see, and get matched if the interest is mutual. But there’s one essential difference: on Bumble, only women can send a message first. LGBTQ, either party can send the first message. Wolfe says she had always been comfortable making the first move, even though she felt the stigma around being too forward.

This could change the way women and men treat each other, women and men date, and women feel about themselves. Bumble launched about six months ago and seems to be catching on. While Bumble has not yet monetized and won’t disclose the details of its funding, Wolfe’s partner and major funder is Andrey Andreev, founder of Badoo, the multi-billion dollar European social network. Their Austin-based office has only six employees—and five of them are women. Wolfe was a co-founder at Tinder and widely credited with boosting that app’s popularity on college campuses.

She was fired in the midst of a breakup with Justin Mateeen, the service’s chief marketer. 1 million, with no admission of guilt by either party. Tinder is owned by IAC. Wolfe won’t discuss the lawsuit, except to say that anyone who expected her to disappear afterwards probably didn’t know her very well. And while the whole messy incident has been held up to illustrate the challenges women face in a notoriously bro-friendly tech culture, Wolfe stops short of calling out sexism in tech. I don’t think it’s been socially acceptable for women to drop out of college and start a tech company. Still, Wolfe insists she’s not trying to beat Tinder at its own game.

I still hold equity in the company. But that doesn’t mean she’s not using similar tactics to get it off the ground. One of Wolfe’s major contributions to Tinder was her ability to get college students to download the app. Then she hands out a thong to each sorority sister who sends out 10 invitations to Bumble. Go away, we’re already all on it! Because of the female-first messaging model, Bumble seems to be free of some of the sleaziness that plagues Tinder, at least for now.

And because they can’t message first, guys can’t hedge their bets by swiping right on every girl they see and messaging all of them to see who bites. Female users say they’ve been impressed with the guys on Bumble. Lauren Garzon, a 32-year old hotel manager in NYC. Ya, I do want to date all of you. She says she was disappointed that few of the guys she messaged wrote back, but Jen Stith, a spokeswoman for Bumble, says the company is considering adding a time limit to encourage guys to respond more quickly to messages.