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5 0 10 0s10 4. A vertical stack of three evenly spaced horizontal lines. Go to the search page. CEO Jason Citron tells me. Citron is joking, but he’s on to something: The new Nintendo Switch console requires players to use a separate app on their phones if they want to voice chat with their teammates. Meanwhile, Discord is a red-hot app amongst PC gamers, allowing them to chat for free with friends via text or voice no matter what they’re playing. From December 2016 to May 2017, Discord went from 25 million users to 45 million, almost doubling in five short months.

The company says that growth is still strong. When I talk to gamers, I say, ‘it’s like Skype for gamers,” says Citron. When I talk to , ‘it’s like Slack for gamers. And yet, Citron says that he has different ambitions for Discord than those of Slack or Skype. Discord, then, has one mission, and that’s to help people play video games together. Here’s what makes Discord special — and why Citron says Discord could never have existed if he hadn’t failed twice as a video game developer.

History has a way of repeating itself. It was well-reviewed, but the revenue just wasn’t materializing. Meanwhile, Stanislav Vishnevskiy, a key developer on “Fates Forever,” noticed that gamers were unhappy with the chat tools available. He got permission from Citron to start hacking on the side-project which would eventually become Discord. It quickly became apparent that Discord had much more of a future than “Fates Forever. Work shifted from the game to the chat program.

It was “gradual, and then fast,” as engineers moved from the game to the app one-by-one until it was the entire company. He says the most difficult decision he’s ever made as CEO was to take “Fates Forever” off the market, laying off the five full-time artists who were working on the game. We can’t do two things as a startup,” Citron says, and “Fates Forever” had to die for Discord to live. Discord is used for both text chatting and voice chat. The app caught on, first with players of the online game “Final Fantasy XIV” and then the rest of the world.

It’s looking like a real success, with over 80 employees working from its San Francisco headquarters. If I hadn’t been running out of money, I would never have pivoted,” says Citron. Above all, Citron says that Discord is born of his personal love of video games — he could have walked away with his money earlier in his career, but he didn’t. Now, he says, Discord is here for the long haul, and doesn’t rule out the possibility of an IPO if that’s what it takes to keep it a strong company. 2001 that’s largely remained the same, or Microsoft’s Skype.

Discord is designed to take what gamers like about those programs — notably, the ability to quickly and easily form a group and chat with them — and bring them into a more modern interface. In a technical sense, Citron says that Discord has the sole focus of serving gamers. That means that the company’s number-one priority is making sure that the Discord app doesn’t eat up too much of your system’s resources. After all, if you’re using Discord in the background to chat, you’re probably playing a graphics-heavy game, too. You can see that priority made manifest in the app’s little details.

For instance, an animated . Next up in the product are features like screen-sharing, but it’s meant for small groups, not the huge audiences enjoyed by Amazon’s Twitch. As for the business model, Citron says the company is still figuring it out. Discord is also delving into partnerships with game developers, allowing them to build Discord chat straight into their games.

The app’s general snappiness has won Discord acclaim from users outside of video gaming, too, including groups of programmers. That’s fine, Citron says, but the company is very happy catering specifically to gamers. In fact, the very concept of a version of the app for businesses is a running gag at the Discord offices. We joke sometimes,” says Citron. Maybe we’ll do it for April Fools. This is what it sounds like.